The Bradley's work is concentrated in the global 10-40 window and involves a non-traditional approach to missions. The 10-40 window is where 2/3 of the world's population lives of which the majority are Muslim, Hindus, and Buddhist. The Bradley's have worked in China and are now focusing their efforts in India, Thailand, and Laos (a combined population of 1.3 billion people). They work in the process of training pastors and leaders to plant and lead churches in those countries.
The 10/40 Window is home to some of the largest unreached people groups in the world
Approximately 4.75 billion of the world's 7 billion individuals (67%) reside in the 10/40 window
95% of those living in the 10/40 window have not heard the Gospel
The area known as the 10/40 window
21% of those living in the 10/40 window are Muslim (1 Billion)
21% of the people living in the 10/40 window are Hindu (1 Billion)
15% of the people living in the 10/40 window are Buddhists (600 million)